Research questions generally fall into one of two shapes: "how many" and "why." Quantitative research answers the first, structured, statistically comparable, good for tracking and forecasting. Qualitative research answers the second, in-depth interviews and observation that explain the behavior behind the numbers. Most research programs eventually use both, quantitative to find the pattern, qualitative to understand it.
A product team validating a roadmap decision typically wants qualitative interviews before committing engineering time. A strategy team sizing a new market typically wants quantitative surveys they can defend in a board deck. If your project needs both, we can sequence a qualitative round to shape the questions a larger quantitative survey then measures at scale.
Looking for existing market data and a prospect database instead of primary research? See prospect intelligence, which combines company data and decision-maker contacts to evaluate a market using data that already exists, rather than surveys or interviews.