What a company runs tells you what it needs
A company running a specific CRM, cloud platform, or cybersecurity tool has already made a set of technology decisions that shape what it's likely to buy next, what integrates, what gets replaced, and what gets layered on top. For software vendors, SaaS providers, and technology-adjacent services, that's one of the strongest buying signals available.
Firmographic data tells you a company is the right size and industry. Technographic data tells you whether your product would actually fit into what they've already built. A company matching your ICP perfectly on paper but running infrastructure incompatible with your product isn't a real opportunity yet, technographic targeting catches that before the first outreach email goes out.
Three common use cases
- Competitive displacement: find companies using a competitor's product as a direct signal they already have budget for this category
- Integration partnerships: find companies using a platform your product integrates with, an easier sell than starting from zero
- Gap targeting: find companies missing a category of tool entirely, security software, marketing automation, and similar, as a sign of unmet need
What you can target by
- Industry and technologies used together
- Cloud platform (AWS, Azure, Google Cloud, and others)
- CRM and ERP platform
- Company size, revenue, and geography
- SIC and NAICS classification
- Department, job function, and seniority of the technology decision-maker
How it works
Define your target tech
Tell us the specific technologies, users, industries, and markets you want to target.
We build the database
Companies are matched by technology stack alongside the firmographic and geographic filters you specify.
Verification
Data is verified before delivery at our standard accuracy guarantee.
Delivery
Receive a technographic database with decision-maker contacts included.
Who uses technographic data
A SaaS vendor wants to find companies using a competitor's product for a displacement campaign.
An integration partner wants to identify companies already using a platform their product integrates with.
A cybersecurity company wants to target companies without a specific class of security tooling in place.
All three share a common thread: the technology signal does the qualifying work before a single outreach message goes out, so the list a rep works is already filtered down to companies with a real, evidenced reason to care.
Before you commit
- Scope concerns: this is technology-stack data. For company size and revenue, see firmographic data.
- Freshness concerns: technology stacks change, so records are refreshed on an ongoing basis.
- Relevance concerns: databases are built around the specific technologies relevant to your product, not a generic tech list.
- Compliance concerns: all data is 100% verified and permission-passed.
- Coverage concerns: technology detection depth varies by category, ask about a specific technology if you need to confirm coverage before ordering.
Frequently asked questions
What is technographic data?
Data identifying which software platforms, cloud services, CRM systems, ERP applications, and other technologies a company uses.
What technology categories can I target by?
CRM and ERP platforms, cloud infrastructure, cybersecurity solutions, marketing automation tools, and other business technology categories, depending on what's relevant to your product.
Is this useful for competitive displacement campaigns?
Yes. Technographic data lets you identify companies using a competitor's product, or using tools that integrate well with yours.
Can technographic data be combined with firmographic data?
Yes. Most clients combine both to prioritize accounts by company profile and technology fit together.
How current is technographic data?
Technology stacks change, so records are refreshed on an ongoing basis rather than compiled once and left static.