Not the same as market research
It's worth being direct about this, since the name sounds similar to our market research services. Prospect intelligence works from data that already exists: company records, industry data, and decision-maker contacts, to evaluate whether a market is worth entering and who you'd need to reach if you did. Market research asks people direct questions through surveys and interviews to understand opinion and behavior. If your question is "does this market look viable and who's in it," this is the right service. If your question is "why do people in this market behave a certain way," that's market research.
What's included
- Industry and market analysis: sizing and structure of the market you're evaluating
- Company intelligence for the target market: firmographic detail on the companies operating in it
- Decision-maker data within identified companies: verified contacts, not just company names
- A targeted prospect database built from the findings: ready to use the moment the analysis is done
How it works
Define the market
Tell us the vertical, geography, or opportunity you're evaluating.
We analyze it
Industry data and company intelligence are compiled to size the opportunity.
We identify prospects
Decision-maker contacts are identified within the companies that matter most.
Delivery
Receive market insight and a ready-to-use prospect database together.
Who uses prospect intelligence
A business development lead evaluating a new vertical wants to know both whether the market is worth entering and who to call if the answer is yes.
An international expansion team entering a new geography needs company and decision-maker data for a market they don't yet have relationships in.
A product team launching into an adjacent industry wants prospect data validated against real market sizing, not just a hunch.
Before you commit
- Scope concerns: this is existing-data analysis and prospecting, not primary research. For surveys and interviews, see market research.
- Coverage concerns: spans domestic and international markets across 175+ countries.
- Deliverable concerns: you receive both market insight and a usable prospect database, not just a report.
- Compliance concerns: all prospect data is 100% verified and permission-passed.
Frequently asked questions
How is prospect intelligence different from your Market Research services?
Prospect intelligence combines existing company data, decision-maker contacts, and industry data to evaluate a market and build a targeted database. Market research uses surveys and interviews to study opinions and behavior. Use prospect intelligence when you need existing data about a market; use market research when you need to ask people direct questions.
Can prospect intelligence help me decide whether to enter a new market?
Yes. It combines industry analysis with company and decision-maker data, so you can evaluate market size and opportunity alongside who you'd actually need to reach.
What geographic markets are covered?
Coverage spans domestic and international markets, drawing on Data Mappers' presence across 175+ countries.
Do I get a prospect database as part of this, or just market analysis?
Both. Prospect intelligence projects typically deliver market and industry insight alongside a targeted prospect database built from those findings.
How is this priced?
Pricing depends on the scope of markets and industries being evaluated. Contact our team to discuss your specific research requirements.