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CAN-SPAM appeals as one of the catchy names used for spam emails. Controlling the Assault of Non-Solicited Pornography and Marketing is the acronym that refers to the CAN-SPAM Act of 2003. The Federal Trade Commission ruled in 2019 that there were no changes that needed to be made to the CAN-SPAM rule after soliciting public input. 92 public comments were sent to the FTC, and practically all of them supported maintaining this rule.

The CAN-SPAM Act outlines the guidelines for business emails and grants receivers the freedom to request a stop to emailing from particular senders. The law also specifies the consequences for breaking it. On December 16, 2003, President George W. Bush signed it into law. Commercial emails, B2B emails, and commercial messages with an overarching aim of promotion or advertising are all covered by this regulation.

CAN-SPAM Best Practices

  • Write subject lines that clearly convey your message.
  • Be explicit that your message is an advertisement.
  • Be sure to provide your real address in the message.
  • Ensure that the sender is identified and that all forwarding is accurate.
  • Describe to recipients how to unsubscribe from further emails.
  • Comply with requests for opt-out within 10 business days.

Remember that once a person opts out, you are not permitted to use or sell their email address to any third parties, including mailing lists.

Even if your organisation outsources its email marketing, you are still responsible for it. Both the business promoting the product and the business sending the email are accountable under the CAN-SPAM Act. The recipient’s only obligation is to visit a single online website page or react with an opt-out message if they wish to unsubscribe.

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