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Category: blog

7 Email Marketing Metrics to Track

Reaching potential and existing customers through email marketing is a cost-effective way. It allows businesses to engage with their target audience, promote products or services, and build brand awareness. However, to ensure the success of email marketing campaigns, it is essential to track key metrics that indicate the effectiveness of the campaign. In this article, […]

5 Hacks to Improve ROI for B2B Email Marketing

Did you know that email marketing is still one of the best ways to communicate with your customers?  In fact, 4 out of 5 marketers said they’d rather give up social media than email marketing. (Litmus, 2020) Therefore, the overall success of your email campaigns is measured through email ROI. From unique visitors and increased […]

Why Email Marketing is Necessary for Healthcare Sector

Benefits of Healthcare Email Marketing Increasing retention rates by 5% raise profitability by between 25% to 95% across all businesses, but that’s much more difficult to achieve in the current healthcare market. Why? Patients are now picky with a wide range of healthcare options to choose from. They also compare medical facilities based on the services […]

The Key to Bridge Gap between B2B Sales and Marketing

How to Align B2B Marketing and Sales Departments for the Win Companies nowadays are more knowledgeable, and 90% of them independently surf the web for information and professional assistance to help them with project planning. Studies show that clients may complete over 50% of their purchasing process independently, making the collaboration between the sales and […]

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